Tuesday, September 4, 2012

When a Sale Really Isn't a Sale... Be Aware!

I'm a frugal shopper. I love sales, and coupons, and coupons I can use with sales.

What I don't like is when a company puts on a "sale" that, when you look at it a little closer, isn't a sale at all. It's happening more frequently and is something that people need to be made aware of.

When I write a post that blasts a company, it's uncommon for me to actually name them (except with the moving company I had a run in with because those people were shysters and the world needed to be educated about them). I choose to do this so that said company can't sue me for slander, even though these posts are my opinion only, and my experience with the company. (It's called covering my ass.) Sometimes it's not hard to figure out who I'm talking about, and there may be hints here and there, but I won't outright name them.

This post today deals with a company in the mall, a kids' clothing company, that I took my daughter into to shop for some clothes. What I saw when I got into the clothing store was an inJUSTICE...

The company was running a 40% off the entire store Labor Day sale. Considering my daughter loves their clothing, and I'm not happy with the existing pricing there, I figured a 40% off sale would satisfy us both.

Boy, was I wrong.

I've never been a fan of this company's prices. Their girls' jeans normally run between $25-$30 for one pair. I don't spend $25-$30 on a pair of jeans for myself, so why would I spend that amount of money on jeans for a daughter who will grow out of them in a month? As we walked into the store, I was calculating prices in my head, which went something like this:

Regular Price of Jeans: $30 
40% Off of $30 is $12 
$30-$12 is $18... a little more acceptable.

We headed to the jeans table, and I grabbed a price tag. That's where the inJUSTICE was brought to light. These jeans had a price tag of $50 on them.

WTF... $50 for a pair of kids' jeans? That's bull. Their prices are high, but they've never been that high.

Then the lightbulb came on, and it went something like this:

Mark jeans up to $50
Run a 40% Off sale on entire store
$50- 40% is $30... The regular price of the jeans, but customers think they are getting a deal.

My blood immediately began to boil. I knew I didn't like that company very much, but this was ridiculous. I looked around the store, and it was packed. So many moms in there, getting their daughters entire
wardrobes for this "40% Off" which was a huge lie. That company was making bank this weekend... and it made my stomach turn.

This isn't the first time I've seen this lately. My local grocery store is currently running a "What a Deal!" sale. Items in this sale are 50% off, so they urge you to stock up now. I started to fill my cart until I hit the Nutrigrain bars- something I buy for my family almost every shopping trip. Regular price of Nutrigrain bars at that grocery store is $2.50 a box, and they are always putting them on sale 2 for $4 (with my couponing skills comes out to me paying between $1 and $1.50 per box depending on what coupons I have). Well, this week they were part of the "What a Deal!" sale, and that's when I noticed that their sale price was $2.50. The regular price ticket now said $5.00 for a box of Nutrigrain bars, and they had 'slashed the price by 50%' for a total of $2.50. Bull, they are always $2.50. Needless to say, we didn't get Nutrigrain bars this week because it was the principle of what the grocery store did.

Even big companies are becoming shysters-
Watch out!
Businesses are hit hard by the current state of the economy- that's a fact. So, to try and boost profit margins, they are running these "Sales" right now that aren't really sales in the first place. Doubling the price then marking it down 50% isn't a "sale"- it's called "regular price", and most people don't even notice. They see the 50% off or 40% off signs and just start buying. Slow down, breathe a little, and really take a look at what you are purchasing.

Needless to say, we purchased nothing from that kids' clothing store this past weekend. We headed over to Old Navy where they had a sale on jeans and I had a coupon for $5 off of my entire purchase. Doesn't seem like much, but it made each pair of kids' jeans $13, which is a heck of a lot better than anything at that store with its 40% off inJUSTICE "Sale".

Watch out for yourselves and your family with the state of the economy the way it is. Yes, businesses need to make their money, too, but not by making its customers out to be idiots- not a place I'd want to leave our hard earned money.

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